Thinking of setting up a freelance beauty business? Here's what you need to know!
Setting up a freelance beauty business is an attractive option for many beauticians. But if you're thinking of going your own way, you have a lot of hard work ahead. However if it leads to having your own successful company and all the joys that come with it, you'll find it's well worth the effort.
Here's a quick guide to setting up a freelance beauty business.
1. Get qualified
To become a freelance beauticians, you'll need relevant qualifications. There are a range of training providers and accrediting bodies, so you'll have to make sure yours is widely recognized before you commit. Apprenticeships can also offer a way into a career as a beautician. You could also study part-time while working in a junior role at a beauty salon.
Word of mouth about your skills will only take you so far. If you want to attract new customers who don't know you personally, it will help greatly if you advertise your qualifications. Trust is a valuable commodity, especially in the beauty industry. Don't forget to look into licensing regulations too. If you perform certain treatments you may need to register with the relevant care quality commission and/or local authority.
Beginning with the positives, the start-up costs for mobile beauty therapy businesses are relatively low. You'll need all of your equipment and products, a reliable vehicle, a marketing budget and some money left over for insurance and other expenses. However you won't need to invest large sums in a business premise and all the costs that come with it. Compared to working as a salaried employee, you'll have the freedom of being your own boss, and you'll keep 100% of your net profits.
2. Name your beauty business
A lot of people looking to set up their own beauty business spend a long time agonising over their company name. How important is it? Most business experts would answer 'very'. The name says a lot about the business. Using your own name suggests a personal service, but also hints that it's a micro-business without plans to grow. Made-up or abstract names can be confusing until people become familiar with the company and what it does.
Purely descriptive names (like 'Mobile Beauty Services') are clear but can be easily forgotten. They also limit your options if you want to launch different services in the future. Keep it simple, fairly generic and try to ensure that it says something about your business, personality and values. One useful technique is to look at other businesses.
3. Create a unique marketing approach
Once your beauty business is up, running and fully staffed, the next step is to consider how you're going to bring in new customers - in other words, how you're going to market your business? TV and radio ads can reach a great deal of people at once, but they're also expensive. Print marketing is much more affordable, but depends largely on design ad distribution for it's effectiveness, requiring extra effort on your part. And don't forget about digital marketing. Your website and social networking accounts are excellent ways to stay in touch with clients and reach out to new ones with ease.